We realtors are a funny bunch.
I belong to some groups on Facebook that are for realtors only. And for the most part, we are a very supportive group. Like most industries, there is a brotherhood or a sisterhood amongst Realtors. We stick together. You would be blown away if you knew how they jump in to help those in need. Quietly and without fanfare.
But there is also the side of us that is vicious. We see another realtor do something that we see as reprehensible to our profession and we jump all over them.
Having been in this industry over 20 years, I can’t tell you how many times I’ve been saddened by the conduct of fellow realtors. I’m sorry to say that I’ve been sad more often than I’ve been proud.
That is why I am such a big champion of members of the public standing up for what they want, having a voice for what they want to create within their real estate transaction.
Before I’m a realtor I’m a consumer. And as a consumer, the only way I have have my voice heard is where I choose to spend my money. Nothing speaks louder than withdrawing my money from a company and moving my business elsewhere.
I appreciate the saying that every dollar you’ll ever spend is a vote for the kind of world you want to create. I believe in that. And I hope that the public will become more empowered as time goes on to know that they have a choice with regards to real estate agents and how they want the real estate transaction to unfold.
There’s a real trend in real estate to label things and give them cool names. For awhile there you may have heard “I am not a real estate sales person, I’m a real estate adviser.” That is actually one of the better ones because and important part of the sales process is education.
I believe once the consumer is educated about their options, they will be able to make a decision that in their best interest. Our job as real estate agents is to advise and educate. Once the consumer has enough information the decision they need to make becomes very clear to them. They don’t need to be ‘sold’, they don’t need to be pushed, they don’t need to be tricked. The decision they will make becomes very clear to them when they have been educated and advised in a trustworthy environment.
They don’t need to be ‘sold’, they don’t need to be pushed, they don’t need to be tricked.
The decision they will make becomes very clear to them when they have been educated and advised in a trustworthy environment.
So if you ever find yourself in a position where you were feeling pressured by a real estate agent, put the brakes on! I’m not saying to dump your realtor. What I’m saying is you have the right to have a voice on how you want the transaction to roll out. And if you’re not being heard, speak up! Remember the blog posts from the past. You are looking for a forever realtor. Ask yourself if this realtor is that person. Before you sign anything with any realtor (btw… I am all about signing! ), know what you’re signing and more importantly who you are going into a partnership with, because that is what signing an agreement with the realtor is… it’s a partnership. It’s you and the realtor working together in union to get to a common goal… and that common goal, well, it better be what you want not what a realtor wants.
Listen, one thing you’ll never have a shortage of realtors to choose from. Trust me on that. From time to time, you might not be able to find a general practitioner doctor or specialist for your child but there will never be a shortage of real estate agents at your disposal. Don’t be afraid to bargain hunt (but you do get what you pay for!), don’t be afraid to choose quality over cheap, don’t be afraid to ask the hard questions, don’t be afraid to check your pro and con list. This is YOUR real estate transaction. This is YOUR life. This is YOUR investment. These are YOUR hard-earned dollars. You deserve the very best representation as you transition into the next phase of your life. What you need is a real estate agent that is going to honor your role in the process and respect where you’re at, and hold your goals is number one. Not their goals. Your goals. You need a Forever Realtor!